02
Brand overview
01
Who are these guidelines for?
Everyone who works with the Pleo brand
Freelancers and extensions to that team
Pleo’ers (new and old) looking to learn about our look, feel, and smell
Journalists looking for the Pleo press kit
Partners looking to showcase our logos in their respective channels
Passers-by looking to explore good brand work
02
What is a brand identity?
A brand identity is much more than just a logo and colour palette. It is an ecosystem of everything that makes Pleo, Pleo. It’s what we believe in, the way we talk, look, and sound, all of which work together to tell the world who we are. A brand identity system can be seen as a set of principles and practices that ensure consistency and clarity in communication, and makes us distinctive.
These guidelines serve as a practical toolkit for our brand, ensuring that everything we create – from events to emails – feels distinctly ‘Pleo’. Our identity is shaped by modernist and minimalist design principles, emphasising simplicity, clarity, and functionality. The concept of a consistent ‘red thread’ is central to our approach, connecting every decision and message with a unified purpose. This comprehensive guide helps us uphold the integrity of our brand and maintain consistency and delight across all channels.
03
What do these guidelines do for Pleo?
These guidelines serve as a practical toolkit for that system, something that ensures that everything we create – from events to emails – feel distinctively ‘Pleo’. True to our Copenhagen roots, our identity has been informed by Nordic design principles, and the idea of a consistent ‘red thread’, woven through all of our decision-making and messaging, is particularly resonant for us. It’s a comprehensive source of truth that allows us all at Pleo to uphold the integrity of our brand and ensure brand consistency and delight across all channels.
02
The Pleo story
01
Who are these guidelines for?
Everyone who works with the Pleo brand
Freelancers and extensions to that team
Pleo'ers new and old) looking to learn about our look, feel, and smell
Journalists looking for our press kit
Partners looking to showcase our logos in their respective channels
Passers-by looking to explore good brand work
02
What is a brand identity?
A brand identity is much more than just a logo and colour palette. It is an ecosystem of everything that makes Pleo, Pleo. It’s the way we talk, look, and sound, all of which work together to tell the world who we are. A brand identity system can be seen as a set of principles and practices that ensure consistency and clarity in communication, and makes us distinctive.
03
What do these guidelines do for Pleo?
These guidelines serve as a practical toolkit for that system, something that ensures that everything we create – from events to emails – feel distinctively ‘Pleo’. True to our Copenhagen roots, our identity has been informed by Nordic design principles, and the idea of a consistent ‘red thread’, woven through all of our decision-making and messaging, is particularly resonant for us. It’s a comprehensive source of truth that allows us all at Pleo to uphold the integrity of our brand and ensure brand consistency and delight across all channels.