06 Colour

Personal computer, Output device, Space bar, Plant, Touchpad, Netbook, Green, Laptop

Our logo is a clear distillation of our brand vision. The bold simplicity of the wordmark reflects Nordic design principles, while the joyful intervention of the smiley ‘L’ brings to life our vibrant optimism.

CONSTRUCTION

Care has been taken in crafting both versions of our logo. Each of the letterforms have been individually crafted and based on our primary typeface Neue Haas Grotesk.

Stroke-width, letter spacing and angles have been refined for visual consistency.

pleo—

[ plee-oh ], combining form

From the Greek, meaning “more than expected”

CORE BRAND PALETTE

Colour has always been one of our strongest and most recognisable brand assets. Just like our logo, our primary palette is simple but characterful. Our lead brand colour, pink, is our most distinctive, but is balanced out by a time-honoured foundation of black, white and grey. A secondary accent colour, yellow, creates contrast and allows for greater flexibility across both print and digital brand applications.

Pink, yellow and grey can be used as tints (25%, 50% or 75%) when seeking to define hierarchy within a design.

HEX:

CMYK:

PMS:

#FFC8D0

C0 M30 Y10 K0

1767C

PINK

HEX:

CMYK:

PMS:

#FFDEE2

C0 M19 Y6 K0

9284C

LIGHT PINK

HEX:

CMYK:

PMS:

#FFFFFF

C0 M0 Y0 K0

PMS 1767C

WHITE

HEX:

CMYK:

PMS:

#000000

C40 M40 Y40 K100

PMS 1767C

BLACK

HEX:

CMYK:

PMS:

#FBEFAF

C4 M4 Y40 K0

0131C

YELLOW

HEX:

CMYK:

PMS:

#ECECEC

C9 M6 Y7 K0

COOL GRAY 1

LIGHT GREY

CORE COLOUR PROPORTIONS

We are bold and uncomplicated when using our palette – often flooding canvases with white or a solid primary colour. For large canvas areas we use light pink opposed to pink, which feels airier and more subtle.

Our brand pink is our most standout colour, and is therefore an important tool in our brand communications. In order for it to maintain its strength and distinctiveness, however, we need to be thoughtful in how we use it – it doesn’t always need to take centre stage. Taking into account the context when applying the palette, and thinking about proportionality, helps us to create visual hierarchy and avoid overuse.

PINK BASE + WHITE AND BLACK

WHITE BASE + PINK AND BLACK

BLACK BASE + PINK AND WHITE

PINK BASE + BLACK

PINK BASE + WHITE AND BLACK

WHITE BASE + PINK AND BLACK

BLACK BASE + PINK AND WHITE

PINK BASE + BLACK

EXTENDED PALETTE

Our extended brand colours are secondary to our core palette, but add greater flexibility in specific applications. Our core palette is integral to our communications and to establishing a coherent first impression, and should feature most prominently in people’s initial engagement with our brand. In these contexts, the extended palette should be used with restraint.

The extended palette can be used in situations where additional colours are needed to establish more complex hierarchies, for example in data visualisation. These secondary colours can also be used in our most expressive applications, when our core brand does not need to predominate: in specific content campaigns, for example, or in contexts where our audience is already familiar with the Pleo brand.

Our extended palette also includes additional grey colours. These can be particularly helpful for adding richness to illustration, and allowing for us to represent a range of skin tones.

#FFC8D0

#FFDEE2

#FBEFAF

#000000

#ECECEC

#FFFFFF

#ACE3BD

#A69AE3

#CCCCCC

#908F8E

#666767

#3E3E3E

PINK

LIGHT PINK

#FBEFAF

#000000

#ECECEC

#FFFFFF

#ACE3BD

#A69AE3

#CCCCCC

#908F8E

#666767

#3E3E3E

CONSTRUCTION

Care has been taken in crafting both versions of our logo. Each of the letterforms have been individually crafted and based on our primary typeface Neue Haas Grotesk.

Stroke-width, letter spacing and angles have been refined for visual consistency.

pleo—

[ plee-oh ], combining form

From the Greek, meaning “more than expected”

CONSTRUCTION

Care has been taken in crafting both versions of our logo. Each of the letterforms have been individually crafted and based on our primary typeface Neue Haas Grotesk.

Stroke-width, letter spacing and angles have been refined for visual consistency.

CLEAR SPACE

Care has been taken in crafting both versions of our logo. Each of the letterforms have been individually crafted and based on our primary typeface Neue Haas Grotesk.

Stroke-width, letter spacing and angles have been refined for visual consistency.

LAYOUT/ALIGNMENT

Care has been taken in crafting both versions of our logo. Each of the letterforms have been individually crafted and based on our primary typeface Neue Haas Grotesk.

Stroke-width, letter spacing and angles have been refined for visual consistency.

SCALE

Lorem ipsum

MISUSE

We’re human, and we want to sound human, too. There’s a tale as old as time when it comes to B2B’s – they’re boring, communicate like robots, and over complicate the simple stuff. That’s not us.

Pleo's Content Style Guide emphasises authentic, approachable and meaningful communication, reflecting the brand's core essence. Rooted in our vision to ‘go beyond the books’ and our mission ‘to make spend management surprisingly effective and empowering.’

But how?

Simple, it’s all about showing people that we get them. We make them feel valued by treating them like real people in real jobs, not corporate drones that communicate in jargon and clichés.

And our tone? It depends on the situation; an email about a security upgrade won’t be written the same way as a blog post about employer branding, but the voice will still be Pleo.

ANIMATED LOGO

Our animated logo is a dynamic, playful expression of our static horizontal wordmark. The animated logo can add visual interest to designs that allow for motion and to bookend content like presentations, adverts, and videos.

MOGO

There are two orientations of our logo – angled and horizontal. Both versions are interchangeable. When selecting which logo to use, consider what lockup will work best in the chosen format, providing the most visual stand out.