05
Logo
Our logo is a clear distillation of our brand vision. The bold simplicity of the wordmark reflects Nordic design principles, while the joyful intervention of the smiley ‘L’ brings to life our vibrant optimism.
CONSTRUCTION
Care has been taken in crafting both versions of our logo. Each of the letterforms have been individually crafted and based on our primary typeface Neue Haas Grotesk.
Stroke-width, letter spacing and angles have been refined for visual consistency.
pleo—
[ plee-oh ], combining form
From the Greek, meaning “more than expected”
LOGO LOCKUPS
There are two orientations of our logo – angled and horizontal. Both versions are interchangeable. When selecting which logo to use, consider what lockup will work best in the chosen format, providing the most visual stand out.
Horizontal
Angled
LOGO LOCKUPS
There are two orientations of our logo – angled and horizontal. Both versions are interchangeable. When selecting which logo to use, consider what lockup will work best in the chosen format, providing the most visual stand out.
Horizontal
Angled
HORIZONTAL
ANGLED
LOGO PALETTE
Each colour in the Pleo primary palette can be used as a background for the logo. The black version of the Pleo wordmark should be used on all coloured backgrounds excluding black.
The white version of the Pleo wordmark should only be used on black and dark backgrounds.
CONSTRUCTION
Care has been taken in crafting both versions of our logo. Each of the letterforms have been individually crafted and based on our primary typeface Neue Haas Grotesk.
Stroke-width, letter spacing and angles have been refined for visual consistency.
HORIZONTAL
HORIZONTAL 'L' CONSTRUCTION
ANGLED
ANGLED 'L' CONSTRUCTION
ANGLED
ANGLED 'L' CONSTRUCTION
Horizontal
HORIZONTAL 'L' CONSTRUCTION
MINIMUM SIZE
For clarity across digital and print applications our logo should never be reproduced at any size smaller than those shown below.
HORIZONTAL
ANGLED
CLEAR SPACE
In order to maintain the integrity of our logo in brand communications, the following clear space rules should be followed. The height of the capital ‘P’ should be the minimum clear space zone for the Pleo logo. This acts as a buffer, preventing clashes with other graphic elements.
These guidelines can also be used to help calculate the minimum size of page margins.
HORIZONTAL
GRID
ANGLED
GRID
LAYOUT AND ALIGNMENT
Care has been taken in crafting both versions of our logo. Each of the letterforms have been individually crafted and based on our primary typeface Neue Haas Grotesk.
Stroke-width, letter spacing and angles have been refined for visual consistency.
SCALE
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MISUSE
Our logo should never be altered in any way from the original artwork provided. The following examples demonstrate what not to do.
ANIMATED LOGO
Our animated logo is a dynamic, playful expression of our static horizontal wordmark. The animated logo can add visual interest to designs that allow for motion and to bookend content like presentations, adverts, and videos.
MOGO
noun. Our logo but this time, musical. We worked with the quite wonderful analogue electronics pioneer José Orozco Mora to produce this little ditty. You’ll find our mogo stamped at the end of our branded videos and maybe one day on TV.
SYMBOLS, ICONS AND AVATARS
The angled version of the Pleo logo should be used as our primary app symbol and icon across all digital touch points, including social media. It provides the most uniqueness and stand out.
CO-branding and partnerships
When partnering with other brands, consider which version of the Pleo logo will best match the size and orientation.
Each logo lock up has different spacing and alignment rules. Use your discretion and where possible align the logos from the baseline (horizontal) and baseline of the letter ‘E’ (angled).
Where possible, adjust the colour of the corresponding partner logo to match with the Pleo logo in owned communications (either black or white).
HORIZONTAL
GRID
ANGLED
GRID
PLEO CARDS
Mastercard guidelines for card design will need to be referenced when producing new artwork.
