09
Motion
If you think motion design shouldn’t be an afterthought or a nice to have, you landed in the right place. Motion brings focus on the right details and elevates our visual language.
Our motion design system is an expression of our brand values, it creates a consistent and coherent language across all media platforms and it’s a strong guide for anyone producing motion content at Pleo, as well as streamlining production.
MOTION PRINCIPLES
Whether we use gentle and subtle movements or bold attention-grabbing motion, our core creative concept is rooted in our brand principles:
01
Painless, frictionless and effortless
Fluid, dynamic, sharp and expressive transitions make the experience flawless. Effortless is everything that never distracts.
Attention and precision are crucial; we don't leave things to chance. The careful focus on details and accuracy in motion is what brings the final piece together.
02
Going beyond
Motion is a powerful tool to delight the eye. We go beyond, finding moments of unexpected fun and magic.
03
Effective and empowering
Motion for us is not just about looking good; it’s about making sure we communicate effectively and leave a lasting impression, whether it’s a video, a presentation or any other animated format. We live by the mantra: never overcomplicate, animation never gets in the way, it gives a sense of empowerment.
ANIMATED LOGO
Our animated logo is a dynamic, playful expression of our static horizontal wordmark. The animated logo can add visual interest to designs that allow for motion and to bookend content like presentations, adverts, and videos.
STANDARD VERSION
Pleo is Europe’s go-to spending solution. We automate tedious spending processes, giving money and time back to teams to focus on value-adding work.
ABRIDGED VERSION
Meet Pleo: Europe’s leading business spending solution that simplifies spending for everyone at your company. Give your employees a smart company card to buy the things they need so you can forget about missing receipts. Get real-time spend visibility, feel in control of your finances and slash your admin thanks to automated expense management, invoices, and reimbursements. Join the 30,000+ companies using Pleo to focus on the work that matters.
MOGO
noun. Our logo but this time, musical. We worked with the quite wonderful analogue electronics pioneer José Orozco Mora to produce this little ditty. You’ll find our mogo stamped at the end of our branded videos and maybe one day on TV.
TYPOGRAPHY
Always consider the environment you’re animating the text in, is it an ad? Is it an explainer video? Is it a campaign? We’ve put some examples in place.
BEHAVIOUR
When putting things in motion, keep in mind some basic animation principles: setting, timings and action. Avoid too many things happening at the same time, or jittery animations. We aim at creating movements that feel relaxed or exciting at times, depending on the context.